Saweetie is focused on her grind and nothing can stop that hustle.

Besides dropping collaborations with Doja Cat and Jhené Aiko, the Bay Area MC, 27, has been steadily working on building the empire outside of her growing rap fame. Head on over to her Instagram account and you'll notice a feed that lands somewhere in between the content of a rapper, food aficionado, beauty mogul, spokeswoman and Reels influencer. "I think it's really important that artists began to look at their self as businesses and not as people, just so that we can create that protection for mental health," the rapper told iHeartRadio over Zoom as part of Instagram's This Is Music 2021 event.

As per the University of Southern California graduate, social media wasn't always something that she enjoyed, especially early in her career. However, her mentality changed once she started looking at the practice as more of a business-minded tool to connect with her fans, especially amid the COVID-19 pandemic. That prompted her to regroup with her team, study social media practices and figure out the appropriate content for her audience.

"Because on Yelp, even the best businesses, you'll find a couple of negative reviews here and there. Because of the human psyche and because one comment can ruin our whole day, it's really important that we view ourselves as businesses to protect our mental health," she continued.

The Sana G Morning Show

About The Sana G Morning Show