We just got our first look at Lonzo Ball's first signature shoe, the ZO2, prime colorway. It is selling for $495 on the Big Baller website. This, after Nike, Adidas, and Under Armour passed on an endorsement deal with Ball, because Lavar Ball, his father, demanded it was a co-branding partnership to push his "Big Baller Brand."
Lavar Ball wants his son to own his brand and product much like Jordan. After the three major sneaker endorsers announced they were not willing to do business with Ball, Lavar stated he will do it without them. Now, we get our first look at his first sneaker and the internet is having mixed reactions. Although it isn't hideous, its $495 price tag has people like Shaq critiquing their choices.
Check out the reactions below.
Photo Credit: Twitter