Kim Kardashian's SKIMS undergarment line just secured a major deal as they are officially team USA's Olympic Undergarment/Lounge wear! The Olympics is the world biggest stage and this will be huge for marketing and branding SKIMS on an international level!
Kim took to Instagram to make the announcement writing:
Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad. As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied. I traveled w my stepdad and family to all different cities for the Olympic trials, the Olympics and track meets of@caitlynjenner’s and at every stop I would buy an Olympic t-shirt as a souvenir.
When I received the call inviting Skims to be a part of@TeamUSA🇺🇸, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle.
I am honored to announce that@skimsis designing the official team USA undergarments, pajamas and lounge wear for the athletes this year in Tokyo and the same pieces will be available in a capsule collection at SKIMS.COM 🇺🇸
Thanks to the amazing Team USA athletes who took part:@alexmorgan13,@aja22wilson,@scoutbassett,@dalilahmuhammad_,@swimhaley