Beyonce remains one the biggest music icons in the industry and she is now making major moves with iconic Adidas brand. Beyonce is now teaming up with Adidas to collaborate on a new 'Ivy Park' athletic gear!
On Thursday, Adidas and Ivy Park announced their partnership with a clip on Instagram. Beyonce and Adidas plans to collaborate on new footwear and apparel. Also, Beyonce will also work with Adidas to relaunch her athletic brand, Ivy Park.
In a statement on Beyonce.com, Bey says, “This is a partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."⠀⠀⠀⠀⠀
Ivy Park was launched two years ago by Beyoncé and Phillip Green, the owner of Topshop. After allegations of sexual harassment, Bey bought out Green and became the full owner of Ivy Park. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Adidas press release states they respect Beyonce's ownership of her company as she continues to be “one of the first black women to be the sole owner of an athleisure brand.”
to sell out!