Fans are flocking to streaming platforms to listen and purchase Nipsey Hussle albums since learning Nipsey was shot and killed Sunday afternoon. Given Nipsey owned 100% of his masters, all of the sales and streaming revenue goes directly to Nipsey's estate. Nipsey also owned multiple business and charities which I am sure the hip hop community will rally behind to continue his legacy.
Following the fatal shooting ofNipsey Hussleon Sunday, sales of his music increased 2,776 percent in the U.S., according to initial reports to Nielsen Music, as fans mourn his death through music.
On Sunday, Nipsey’s catalog of songs and albums sold a combined 15,000 copies -- up 2,776 percent compared to a little under 1,000 on Saturday. Isolating just his songs, they sold 13,000 downloads on Sunday (up 2,588 percent compared to less than 1,000 on Saturday). His albums sold nearly 2,000 copies on Sunday (a rise of 6,412 percent from a negligible sum).
Nipsey’s best-selling song on Sunday was his recently released single “Racks in the Middle,” featuring Roddy Ricch and Hit-Boy, which sold nearly 3,000 downloads (an increase of 1,507 percent compared to a negligible total on Saturday).