Boxing legend Mike Tyson is a marketing genius!
His cannabis company just dropped an edible gummies called "Mike Bites", a product playing off of Tyson's publicized interaction with Evander Holyfield's ear that occurred during a bout in 1997 dubbed "Bite Fight".
The edible is shaped like an ear that is missing a chunk out of it, much like Holyfield's actual ear! You coppin' or nah?