If you've been paying attention over the last few years then you know how much of an innovator Travis Scott is!
And, he's certainly kept up that trend with the release of his 'Cactus Jack' Air Jordan 6 line.
The artist collaborated with Jordan brand to bring a Jordan 6 shoe & clothing merch drop that hit online stores today. The majority of the gear sold out in minutes! But, the most impressive thing about the collab might be the marketing for the line.
Travis Scott brought some of his favorite Hall Of Fame athletes on board for his promotional commercials: Randy Moss, Rip Hamilton & Mick Foley! That's crazy dope!