Looks like ads are coming to the Instagram feature, Reels.
They experiment with the ads in India, Germany, Brazil and Australia first.
Ads will be able to include 'shop now' buttons.
Instagram is also experimenting with sticker ads for Facebook stories.
The ads will allow creators to monetize their Facebook stories with ads that look like stickers. Creators will receive a portion of the revenue.
Instagram and Facebook are both owned by Mark Zuckerberg.