For the last 25 years, Zeledon's Bakery on Wheels has serviced the South Bay with Tamales, muffins, doughnuts and more. Juan Carlos Soto and his nephew Ernesto Botello have taken Zeledon’s Bakery on Wheels viral across the South Bay using the short form video sharing app TIkTok. They discuss how social media has helped the business grow and reach more customers in the Bay Area all while working 16 hour days living on 4-5 hours sleep. peep the video down below.