How do we know when trailers for movies like Ant-Man and the Wasp Quantumania, Black Panther Wakanda Forever, and Avengers Infinity War are LYING? Is deception in film marketing ever justified? Erik Voss investigates! One recurring frustration among filmgoers is paying to see a film that doesn't live up to the hype of the trailers. After breaking down over 100 trailers for seven years at New Rockstars, Erik Voss is now an expert in spotting editing trickery and misdirection in film marketing. For this first episode of his "Invosstigation" series, Erik explores the industry of film marketing. How film trailers began, how they've evolved over time, and why audiences and studios have such diverging expectations for them. Should Hollywood studios be able to be sued for false advertising?
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