The National Association of Police Organizations has released a letter addressed to Nike and they CEO calling for the boycott of the company after their 30th anniversary ad campaign that features Colin Kaepernick with the caption, "Believe in something. Even if it means sacrificing everything."
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In the letter the NAPO states that,
"In featuring Mr. Kaepernick in the 'Just Do It' campaign, Nike grossly insults the men and women who really do make sacrifices for the sake of our nation,"
They feel as if having having Kaepernick represent a message about sacrifice, is a huge insult to the the men and women in the armed forces as well as first responders.
Oh, Nike! You are soooo brave!! Holding up Colin Kaepernick as an example of someone who has "sacrificed everything". Right! Come on over to Arlington National Cemetery, or to the National Law Enforcement Officers' Memorial in Washington, D.C.... https://t.co/od3RlpjcYg— NAPO (@NAPOpolice) September 4, 2018
Some consumers that are mad at the ad campaign have resulted to burning or cutting off the logo from articles of clothing while on the flip side many celebrities and consumers have praised Nike for sticking up to their beliefs.
Where do you stand?