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Diddy is out here showing his endless support for Kanye West amid Ye's feud with ADIDAS.
In a text message, the CEO of Bad Boy Records told Ye, "I never wear Adidas again for the rest of my life if they don't make you right!" Diddy also took to Twitter to explain, "Since the era of Run-DMC, Adidas has always used Hip Hop to build its brand and make billions off of our culture. BUT WE ARE MORE THAN JUST CONSUMERS NOW, WE’RE THE OWNERS."
The "Donda" rapper is currently in a dispute with ADIDAS for using "Yeezy" and its likeness without his approval, including the creation of Yeezy Day and other major decisions involving West's brand. According to Page Six, "[ADIDAS] went behind West’s back in hiring, styles and material approaches, as well as the decision of hiring a GM of Yeezy."
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