Seven years after Whitney Houston's death, the legendary singer's estate is reportedly planning a hologram tour and posthumous album set to release in the near future.
According to the New York Times, Pat Houston, the sole executor of Whitney's estate and her sister-in-law, wants to "awaken the commercial potential of a dormant megacelebrity brand," by creating a project of previously unreleased tracks from Whitney's 1985 album, Whitney Houston, and take a Whitney hologram on the road.
"Whitney prided herself on her family and that included her fans. She adored her audiences and that's why we know she would have loved this holographic theatrical concept,” Pat said in a press release. "An event at this level is something special, and BASE Hologram’s track record to be fully authentic and respectful made them the perfect partner. This upcoming tour will allow audiences to experience Whitney’s amazing voice and passion for music for a long time to come and help them share that magic with future generations."
The head of Whitney's estate additionally told the Times, "The hologram has taken precedence over everything [...] Before she passed, there was so much negativity around the name; it wasn’t about the music anymore. People had forgotten how great she was. They let all the personal things about her life outweigh why they fell in love with her in the first place."
Following the hologram and album announcement, BASE Hologram spoke with Billboard about the upcoming hologram tour, titled "An Evening with Whitney."
"Each step of the way, on every decision, Pat Houston and the estate are side by side with us,” CEO Brian Becker said. "We’re in the studio now on the set shooting. It's very important for us to have their input. They take this responsibility very seriously, as do we. It's great to collaborate with them."
"We’ve been working on this for quite a while with Pat and [ music video director and choreographer] Fatima [Robinson, who is the creative director for the show]," he added of the tour which will reportedly feature Whitney's greatest hits along with some deep cuts from her previous albums. "You want to be authentic and you also want to be interpretive. You want to be respectful and celebratory, and it’s good to have a couple sets of eyes to make sure you’re doing that within the context of what represents the artist best."
"An Evening with Whitney" will reportedly hit the road next year.
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